5 Tips for Prolonging the Life of Your Cardboard Displays
Cardboard displays are a popular and cost-effective marketing tool for retailers, but their lifespan can be limited if not properly maintained. With a little attention and care, however, you can extend the life of your cardboard displays, ensuring they continue to grab attention and drive sales for weeks or even months. Here are five practical tips for prolonging the life of your cardboard displays.
1. Choose High-Quality Materials
The durability of your cardboard display starts with the materials used in its construction. Opting for high-quality, reinforced cardboard will ensure that your displays are more resistant to wear and tear. Higher-grade corrugated cardboard is not only sturdier but also better at withstanding the weight of products without sagging or losing shape.
Tip: When working with a supplier, inquire about the strength and quality of the materials used in your display. Stronger cardboard may cost a little more upfront but will ultimately save you money by lasting longer.
2. Position Displays in Low-Traffic Areas
While cardboard displays are generally durable, they can easily be damaged if placed in high-traffic areas where they’re subject to constant bumps, spills, or heavy handling. Whenever possible, position displays in areas with less foot traffic or near product shelves where they’re less likely to be knocked over or bumped into.
Tip: If your display must be placed in a high-traffic area, consider using protective barriers or cases to shield it from accidental damage.
3. Keep Displays Away from Moisture
Cardboard is highly susceptible to moisture, which can cause it to warp, weaken, or fall apart. For displays placed in areas with fluctuating humidity or near water sources (like restrooms or cooling units), make sure to protect them from exposure. Keeping displays in dry, climate-controlled environments will significantly prolong their lifespan.
Tip: If you’re setting up displays outdoors or in areas with high humidity, look for moisture-resistant coatings or ask your supplier for recommendations on water-resistant finishes for your cardboard displays.
4. Handle with Care During Set-Up and Breakdown
Cardboard displays can be delicate, especially when they’re being moved or assembled. To avoid creases, rips, or dents, it’s essential to handle the displays gently during setup and breakdown. Use proper lifting techniques, avoid sharp objects that could puncture the cardboard, and store displays in a safe location when not in use.
Tip: Consider training your team on best practices for assembling and handling cardboard displays to avoid any unnecessary damage.
5. Reinforce Weak Points
If your display starts to show signs of wear in certain areas, like the corners or edges, take the time to reinforce those weak points before they become a bigger issue. Simple steps like using extra adhesive, adding corner reinforcements, or applying tape can prevent further deterioration and extend the display’s life.
Tip: After the display is initially set up, check for areas that may need extra support and address them early to prevent major damage down the road.
Final Thoughts
Cardboard displays are a great way to grab attention and boost sales, but they can quickly lose their impact if not cared for properly. By following these five tips—investing in high-quality materials, carefully positioning displays, protecting them from moisture, handling them gently, and reinforcing weak points—you can extend the lifespan of your displays, ensuring they remain effective marketing tools for as long as possible.
Looking for durable, long-lasting cardboard displays? At Packwins, we specialize in creating custom displays that are designed to stand the test of time. Let us help you craft displays that last!
