3 Things Retailers Wish They Knew About Cardboard POS Displays
Point-of-sale (POS) displays are powerful tools for influencing shoppers and boosting sales, yet many retailers may not fully understand the potential of cardboard POS displays. Often underestimated, these simple yet effective displays can be game-changers when used strategically. Here are three things retailers wish they knew about cardboard POS displays to maximize their effectiveness in driving customer engagement and sales.
1. Cardboard POS Displays Are More Durable Than You Think
One common misconception about cardboard POS displays is that they are fragile and won’t withstand the rigors of a busy retail environment. However, high-quality cardboard displays are surprisingly durable. Designed with reinforced structures and proper weight distribution, these displays can hold heavy products, resist damage, and last for weeks or even months in the right conditions.
What Retailers Should Know: By opting for sturdy, well-designed cardboard displays, retailers can ensure their marketing materials look fresh and effective, even in high-traffic areas. Properly engineered displays won’t collapse or degrade under pressure, allowing you to focus on other aspects of the retail experience.
2. They Offer Exceptional Customization at an Affordable Price
Customizing your cardboard POS displays can set your brand apart and create a memorable in-store experience, but many retailers hesitate, assuming the cost will be too high. The truth is, cardboard displays are one of the most affordable and versatile options for custom branding. From unique shapes and sizes to vibrant colors and logos, cardboard offers a wealth of customization options without breaking the bank.
What Retailers Should Know: Cardboard POS displays allow for creativity and personalization, making them a powerful tool for brand differentiation. Whether you’re promoting a limited-time offer or highlighting a seasonal product, the right display can be tailored to meet your specific needs, all while staying within your budget.
3. They Can Boost Sales with Strategic Placement
Cardboard POS displays are most effective when placed in the right location. This could mean positioning them near the checkout counter, at the end of aisles, or in high-traffic areas where they’re sure to capture the attention of passing customers. When strategically placed, these displays act as silent salespeople, encouraging impulse buys and reminding customers of items they might otherwise overlook.
What Retailers Should Know: The key to maximizing the effectiveness of cardboard POS displays is understanding their ideal placement within the store. By positioning them in high-visibility areas or alongside complementary products, retailers can encourage last-minute purchases and drive sales, especially when displays highlight seasonal promotions or limited-time offers.
Final Thoughts
Cardboard POS displays are far more than just functional—they’re an affordable, customizable, and durable way to drive engagement and sales. By understanding their true potential and using them strategically, retailers can enhance the in-store experience, capture customers’ attention, and ultimately boost their bottom line.
Ready to leverage the power of cardboard POS displays for your store? At Packwins, we specialize in designing custom displays that are both impactful and affordable. Let us help you create displays that convert!
