5 Display Trends That Appeal to Gen Z Shoppers

Gen Z is reshaping the retail landscape with their unique shopping habits, driven by their digital-first mindset, sustainability concerns, and demand for authenticity. To capture the attention of this influential generation, brands need to rethink how they design and present their products. Here are five display trends that resonate with Gen Z shoppers and can help elevate your retail strategy.

1. Interactive and Immersive Experiences

Gen Z shoppers are all about experiences—especially ones that engage multiple senses. They crave interactive displays that allow them to interact with the product in meaningful ways. Whether it’s using touchscreens to explore product features, scanning QR codes for exclusive content, or experiencing augmented reality (AR) through their phones, interactive elements make shopping fun and memorable.

Trend in Action: Brands like IKEA and Adidas use AR to allow Gen Z shoppers to visualize products in their own homes or “try on” shoes virtually, creating a highly personalized experience.

2. Sustainable and Eco-Friendly Designs

Sustainability is a top priority for Gen Z, and they are drawn to brands that demonstrate a commitment to the environment. Displays made from recyclable or upcycled materials are not only eco-friendly but also align with Gen Z’s values. Highlighting sustainable practices within your display designs—such as using biodegradable inks or promoting a product’s green credentials—appeals directly to their sense of responsibility.

Trend in Action: Companies like Lush and Patagonia incorporate eco-conscious design in their displays, using recycled materials and emphasizing their commitment to reducing environmental impact.

3. Minimalist Aesthetics with Bold Statements

Gen Z appreciates simplicity with a twist. While they favor clean, minimalist designs that reduce visual clutter, they also respond to bold, impactful statements. Large-scale product displays or creative die-cut designs that allow the product to shine while making a memorable visual impact are key. Gen Z also favors brands that communicate clearly and effectively, with messaging that is concise yet bold.

Trend in Action: Brands like Apple and Glossier use minimalist, sleek designs with clear messaging that lets the product take center stage while maintaining an elevated aesthetic.

4. Social Media-Ready and “Instagrammable” Displays

Social media is an integral part of Gen Z’s shopping experience. They are likely to share their in-store experiences with their followers, and brands that understand this can use it to their advantage. “Instagrammable” displays—those that are visually striking, unique, and easy to photograph—encourage shoppers to interact with the display and share their experiences online. This creates organic, user-generated content that amplifies brand visibility.

Trend in Action: Retailers like Glossier and Urban Outfitters are known for creating photo-worthy displays that encourage customers to snap and share, increasing both foot traffic and online engagement.

5. Personalized and Customized Displays

Gen Z values individuality and personalization. They appreciate displays that reflect their unique preferences, whether it’s through personalized product recommendations or customizable packaging. Integrating interactive screens or kiosks where shoppers can build or customize their own products—whether it’s choosing a flavor, design, or size—enhances their sense of ownership and connection with the brand.

Trend in Action: Nike’s “Nike By You” concept allows customers to design their own sneakers, while Sephora’s interactive displays offer personalized skincare recommendations based on users’ preferences and skin types.

Final Thoughts

Gen Z is a generation that expects more than just a transaction—they want an experience. By embracing these five display trends—interactive, sustainable, minimalist with bold statements, social media-friendly, and personalized—you can tap into Gen Z’s values and preferences, creating displays that capture their attention and build lasting brand loyalty.

Ready to create displays that resonate with Gen Z? At Packwins, we specialize in crafting innovative, customizable cardboard displays that align with your brand’s vision and engage your audience. Let’s get started!