8 Steps to Creating a Successful Point-of-Sale Display
A well-designed point-of-sale (POS) display can be a game changer for boosting impulse purchases and enhancing your brand’s presence in-store. Whether you’re launching a new product or running a limited-time promotion, a great POS display can make all the difference. Here are 8 essential steps to create a successful POS display that drives sales and captures your customers’ attention.
1. Know Your Objective
Before diving into design, clearly define the goal of your POS display. Are you promoting a new product, clearing out seasonal inventory, or highlighting a limited-time offer? Understanding the objective will guide every decision from the size and shape of the display to the messaging and materials used.
- Tip: Align your display with specific goals, such as increasing brand awareness or pushing a certain product category.
2. Understand Your Audience
Effective POS displays speak directly to your target customer. Think about who will be interacting with your display—are they tech-savvy millennials, busy parents, or luxury shoppers? Tailoring your display’s design, colors, and messaging to resonate with your audience is key.
- Tip: Use language, colors, and visuals that appeal to your customer’s emotions and buying behavior.
3. Choose the Right Location
The location of your POS display in-store is crucial. A well-placed display at checkout or near high-traffic areas like store entrances will attract more attention. You can also place smaller, countertop displays near impulse-purchase zones to catch customers as they wait.
- Tip: Think about customer flow and place your display where it can easily be seen and interacted with.
4. Keep It Simple and Clear
Your POS display should communicate its message quickly and clearly. Busy shoppers don’t have time to decipher complicated designs or read lengthy text. Use bold headlines, simple imagery, and minimal text to make the display easy to understand at a glance.
- Tip: Focus on one key message or offer. Less is more when it comes to design.
5. Incorporate Strong Branding
Your POS display should reflect your brand’s identity and be consistent with your other marketing materials. Use your logo, brand colors, and typography to create a display that feels integrated with your overall brand image. Strong branding helps customers easily recognize your products and reinforces brand loyalty.
- Tip: Ensure the display’s design aligns with your overall brand guidelines to create a cohesive customer experience.
6. Use High-Quality Visuals
Images speak louder than words, and high-quality visuals can make your display stand out. Whether you’re showcasing a product, an event, or a special offer, use professional images or graphics that draw attention and complement your display’s message.
- Tip: Invest in high-resolution images and avoid cluttering the display with too many visuals. Focus on one product or feature at a time.
7. Make It Interactive
The best POS displays encourage customer interaction. This could be as simple as a product sample, a touchscreen feature, or a QR code that leads to additional information or a special promotion. Interactive elements make the display more engaging and can encourage customers to take immediate action.
- Tip: Include something fun or interactive that invites customers to engage with the display beyond just looking at it.
8. Ensure Easy Accessibility and Durability
A POS display should be practical for both customers and store staff. Make sure the product is easy to access, and the display is simple to set up and move if needed. The materials should be durable enough to withstand high-traffic areas and the wear-and-tear of daily use.
- Tip: Opt for sturdy, eco-friendly materials like corrugated cardboard that are both affordable and long-lasting.
Bonus: Test and Evaluate
Once your display is in place, don’t forget to monitor its performance. Track sales, gather customer feedback, and see how well the display is achieving its goals. Continuous testing and tweaking are essential for optimizing your POS display’s effectiveness.
Conclusion: A POS Display That Works
A successful point-of-sale display isn’t just about eye-catching design—it’s about creating a seamless customer experience that drives sales and enhances your brand’s presence. By following these 8 steps, you can design a display that attracts attention, promotes your product, and encourages immediate purchases.
Ready to create a POS display that packs a punch? We’re here to help bring your ideas to life, from design to implementation. Check it here to see how Branding to Design Cardboard Displays for Different Industries.
