8 Questions to Ask Before Ordering Custom Corrugate Displays
Custom corrugate displays can be a game changer for your retail strategy, offering an affordable and eye-catching way to showcase products. However, designing and ordering the right display requires careful consideration to ensure it meets both functional and aesthetic needs. Before placing your order, here are 8 key questions to ask that will help you make the best choice for your brand and business.
1. What is the Purpose of the Display?
Understanding the purpose of your display is crucial to its design and functionality. Are you promoting a new product, running a seasonal sale, or looking to increase brand awareness? The objective will determine the size, style, and complexity of your custom display.
- Why It Matters: A clear purpose ensures the display serves your business goals effectively, whether it’s to drive impulse purchases or showcase specific product features.
2. What Is the Size and Shape of the Display?
Custom displays come in a variety of sizes and shapes. Consider how much space you have available in-store and how much product you want to display. Will the display be placed on a countertop, at the end of an aisle, or near the checkout?
- Why It Matters: Size and shape will affect the visibility, durability, and practicality of the display in your retail environment. It’s essential to choose one that fits the space without overwhelming it.
3. What Material Should Be Used for Durability and Quality?
While corrugated cardboard is durable and eco-friendly, not all cardboard is created equal. Will your display need to withstand heavy foot traffic or support bulky items? Consider the weight and fragility of the product being showcased to ensure the display material is strong enough.
- Why It Matters: The right material ensures your display holds up well in-store, supporting the products without bending or losing structure over time.
4. What Type of Graphic Design Will Work Best?
Your display’s graphics are its most important visual elements. Do you want bold, high-contrast graphics to capture attention, or a more minimalist design to complement your product’s luxury feel? Consider the color scheme, branding consistency, and the type of imagery that will resonate with your target customers.
- Why It Matters: The design should align with your brand image and communicate the right message quickly and effectively. Well-designed graphics help increase consumer engagement.
5. How Will the Display Be Assembled and Delivered?
Assembly and shipping are critical considerations. Are you looking for a display that’s easy to assemble in-store, or do you have a team that can handle more complex installations? Also, factor in delivery timelines to ensure the display arrives on time for your campaign or event.
- Why It Matters: A display that’s easy to assemble can save time and reduce errors, while timely delivery ensures your display is ready when you need it.
6. Will the Display Be Reusable or Single-Use?
Will your custom display be a one-time use for a specific campaign, or do you need a display that can be reused for multiple promotions? Consider whether the materials and design will hold up for future use or if a more affordable single-use option is appropriate.
- Why It Matters: A reusable display may cost more upfront but can offer long-term savings if it’s designed for multiple uses. Single-use displays may be more economical for short-term campaigns.
7. What Is Your Budget for the Project?
Custom displays come in a wide range of prices, depending on factors like size, complexity, and materials used. Establishing a budget upfront will help narrow down your options and ensure you get the best value for your investment.
- Why It Matters: Staying within budget ensures the display is financially viable while meeting your marketing goals. Custom displays are an investment, so it’s important to balance cost with quality and impact.
8. How Will You Measure the Display’s Effectiveness?
How will you track the success of your custom display? Whether it’s through increased sales, customer engagement, or brand visibility, define how you’ll measure its performance to assess whether it’s achieving your goals.
- Why It Matters: Clear metrics help you understand if the display is successful and provide insights for future display designs and strategies.
Conclusion: Planning Ahead for a Successful Display
By asking these 8 questions, you can make informed decisions and create a custom corrugate display that aligns with your goals, budget, and brand identity. Whether you’re planning a one-time promotion or looking for a durable, long-term display solution, understanding your needs from the outset will ensure your display is both effective and cost-efficient.
Ready to order your custom display? We’re here to help guide you through the process, ensuring you get a design that drives results.
